About
Hi, I'm Yanni Liu
Based in Los Angeles and a graduate of the USC School of Cinematic Arts, I work across filmmaking, creative strategy, and visual storytelling. My practice is driven by a curiosity about people, culture, and the stories that shape how we see the world.
Over the years, I’ve explored a range of creative disciplines—from documentary photography and short-form films to branded content and campaign development. These experiences have taught me to approach projects from multiple perspectives: as a storyteller, a strategic thinker, and an aspiring producer who enjoys bringing ideas from concept to completion.
What draws me to creative work is the balance between intuition and intention. I’m fascinated by how compelling stories can capture attention, while thoughtful strategy gives them lasting impact. Whether developing content, producing a project, or analyzing a campaign, I’m always looking for ways to create work that resonates with audiences and serves a larger purpose.
When I’m not working on a project, I’m usually exploring emerging trends in media, entertainment, and marketing, seeking inspiration through films, conversations, and everyday experiences. I believe great ideas often come from staying curious about the world around us.
I’m currently interested in opportunities across creative development, production, brand storytelling, and marketing strategy.
Skills
Creative Production
Storytelling
Strategy & Marketing
Experience
Freelancer
Independent
Shooting and directing commercial and editorial projects for brands and individuals. Clients span lifestyle, F&B, fashion, and tech.
Right (Thesis)- Director, Producer - 2026
Don't Blink, You Will Miss It (Vertical Drama) - UPM - 2026
Black Face (Feature Film) - Production Assistance - 2025
Stay/Go (Narrative Short) - Production Design - 2025
China Dolls (Thesis) - Key Production Assistance - 2025
Carried Away by My Billionaire Husband (Vertical Drama) - 2nd Assistant Camera - 2024
Corner's Diary朝雪录 (TV Series) - Unit Publicist - 2024
Marketing Assistant
Attica 4x4
Supported marketing, creator partnerships, and content initiatives for an automotive accessories brand. Conducted creator sourcing and audience analysis across Instagram, TikTok, and YouTube, identifying 20 potential ambassadors and securing 6 partnerships that contributed to follower growth and increased brand exposure. Built partnership and event tracking systems in Google Sheets and Slack to manage 84 ambassadors, 42 partnership records, and 30+ events, while also supporting content production and social media marketing efforts.
Distributor Assistant
American Film Market (AFM)
Represented China Film Production during the American Film Market, engaging with more than 50 international buyers, distributors, and producers over a seven-day event. Supported film promotion, business development, and content licensing discussions for a three-film slate across multiple territories, including the United States, France, and Taiwan, while gaining exposure to international entertainment sales and partnership development.
Publicity & Marketing Intern
iQIYI
Supported publicity and content marketing efforts for the S+ drama Corner's Diary, contributing to a campaign that generated 1.87 billion views, over 1 million followers, and 71.9 million engagements. Collaborated with styling, photography, editing, and production teams to coordinate the creation and delivery of 25+ promotional assets, including behind-the-scenes content, actor interviews, and social media materials. Leveraged audience engagement insights and platform trends to support content rollout and maximize promotional asset utilization.
Social Media & Marketing Intern
Rough Diamond Productions
Supported social media growth and marketing initiatives for an independent film production company. Conducted competitor benchmarking and audience research to identify emerging content trends, producing seven promotional videos that helped increase social media exposure by 160%. Also assisted with partnership outreach to production companies and managed casting workflows for 56 self-tape submissions, improving operational efficiency and collaboration across creative teams.
Strategic Partnerships & Content Marketing Intern
China News Service
Contributed to content marketing, audience engagement, and event promotion initiatives across WeChat and TikTok. Developed short-form video content and interactive live-streaming strategies that generated more than 50,000 views and 20,000 likes, while an international student interview series drove over 40,000 views and increased channel engagement by 25%. Additionally supported event planning, audience research, and partnership coordination for a large-scale cultural program attended by more than 300 participants.